For this advertising campaign I wanted to play off the Smart Water ideals. It is pure, filtered, and theoretically, smart. Adding a touch of humor, I used some surprised or disgusted baby photos to give the ad a humorous angle in the light of some slightly disturbing facts. That is, the uncleanliness of average tap water… in this case, California’s.
The ads are easily reproduced, as the amount of crazy baby faces could literally be infinite. I was pleased with the results, and feel they would increase awareness, and sales of Smart Water.