If we are doing 20-30 per conversion we need to scale the fuck out of this [we did].
Tax Software SEM/PPC
We were engaged to help Taxaroo increase their conversions during the typical tax season sprint. From November to January, we created PPC/SEM ads, headlines, keyword research, SEO updates, and ad creative for multiple different campaigns.
Overall, our ROA at the end of the season was 4.23, a 3 point increase from the previous year.
- SEM/PPC + SEO
- Time Frame
- 12 Weeks
- Google + Facebook Ads
- 4.23 ROA